Chu joined ABC7 news anchor Kristen Sze on our 3 p.m. show. show “Getting Answers” to explain why he sees this role as an extension of his love of storytelling and connecting cultures. Chu also shared her picks for the Oscars, the scoop on her upcoming movie, “Wicked,” and the latest on “Crazy Rich Asians 2.”
RELATED: Chef Chu’s Celebrates 50 Years in Business in Los Altos
Chu’s deep appreciation for food stems from growing up in his family’s restaurant, the iconic Chef Chu’s in Los Altos.
The director’s father, Lawrence Chu, immigrated to the United States from Hong Kong as a young man, working in restaurants before opening his own in 1970. Jon M. Chu saw firsthand how food strengthens families, connects people and shapes cultural identity and pride.
It shows in his films.
Some of the most memorable scenes from “Crazy Rich Asians” feature dumpling making, night market street food, and wedding parties.
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RELATED: ‘Crazy Rich Asians’ Director Grew Up Around Dad’s Famous Bay Area Chinese Restaurant
Living in Los Angeles, Chu found he didn’t know where to buy the ingredients to make the foods he ate growing up. But he heard about Weee! of friends and saw his delivery trucks.
“I was so fascinated by this company because it really helped to tell a story through food, to pass on my culture to my family, my children and my friends who don’t know anything about these ingredients. And it was a such an easy way to order.”
My friend was literally telling me that your delivery service saved him for the past 2 years and I have to try it when I saw @jonmchu is now your CCO! And we even share a ❤️ from Yakult! #ChuOnThese #SzeSnacks
— Kristen Sze ABC7 (@abc7kristensze) February 11, 2022
Chu actually reached out to founder Larry Liu to discuss a collaboration. The UC Davis business school graduate found it difficult to get to his local Asian supermarket, despite living in the Bay Area, and a business idea was born.
Liu then added Hispanic foods, seeing that this market was also underserved. The ethnic e-grocer took off during the pandemic, when many people turned to deliveries. As Creative Director of Weee!, Chu will help imagine new ways to engage people and share food stories, as well as her favorite treats.
Chu’s new role at Weee! does not prevent him from doing his daily work. Her current project, the film adaptation of the musical Wicked, will soon go into production with Cynthia Erivo as Elphaba and Ariana Grande as Glinda. As for when fans can expect “Crazy Rich Asians 2,” it may take a bit of a wait.
“We’re working on the script…the script has got to be on another level. We’re going to demand that so we can bring everyone back into this whole cast that grew from there. The world has totally changed since we first did , everybody’s a big star now, Hollywood has changed, so we just want to make sure it’s okay.”
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