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Barack and Michelle Obama quit Spotify

After signing an exclusive podcast deal with Spotify in 2019, the Obamas would leave the platform after their deal ended in October.

Engadget reports that Barack and Michelle Obama will part ways with Spotify after their partnership ended in October. The couple signed an exclusive podcast deal with Spotify in 2019 which is due to end later this year, and there are no plans for a new deal.

Daniel Ek, CEO of Swedish music streaming service Spotify (TORU YAMANAKA/AFP via Getty Images)

CHICAGO, ILLINOIS - SEPTEMBER 28: Former United States President Barack Obama and former First Lady Michelle Obama participate in a groundbreaking ceremony at the Obama Presidential Center at Jackson Park on September 28, 2021 in Chicago, Illinois.  Construction of the center was delayed by a lengthy legal battle by residents who objected to the center being built in a city park.  (Photo by Scott Olson/Getty Images)

(Photo by Scott Olson/Getty Images)

Obama’s production company, Higher Ground, is reportedly looking for a partner that would allow it to produce multiple shows and air them simultaneously on multiple platforms. Spotify typically seeks exclusivity from its famous personalities in a bid to attract users to its platform, notably popular podcaster Joe Rogan pulled his podcast from other platforms when he signed a deal with Spotify to $200 million in May 2020.

Higher Ground is reportedly negotiating with several other potential partners, including Amazon’s Audible and iHeartMedia for a deal worth tens of millions of dollars. The Obamas are reportedly aiming to appear in an eight-episode program under the new deal.

The couple’s deal with Spotify was rumored to be worth $25 million and resulted in the production of two podcasts, including Renegades: Born in the United States with Barack Obama and Bruce Springsteen, as well as The Michelle Obama Podcast.

Higher Ground has yet to issue an official statement, but a report from vanity lounge in February at the height of the controversy surrounding Joe Rogan on Spotify seems to provide some insight into the relationship between Spotify and the production studio. Higher Ground reportedly complained that Spotify often made it difficult to launch new shows and grew increasingly frustrated.

Learn more about Engadget here.

Lucas Nolan is a reporter for Breitbart News covering free speech and online censorship issues. Follow him on Twitter @LucasNolan or contact by secure email at [email protected]


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