Balenciaga sues producers of ‘BDSM Teddy Bear’ ad campaign for $25 million


Luxury fashion designer Balenciaga has filed a $25 million lawsuit against advertisers who produced their pedophile-themed ad campaign.

Balenciaga faced severe backlash and was accused of “normalizing child pornography” for its BDSM teddy bear ad campaign.

The fashion house filed suit Friday against production company North Six, Inc. and interior designer Nicholas Des Jardins, including for including part of a U.S. Supreme Court case citing another case making the virtual child pornography protected speech.

The inclusion of the case United States vs. Williams citing Ashcroft vs. Free Speech Coalition alongside children posing with teddy bears wearing BDSM outfits in an ad campaign caused a massive public outcry against the company appearing to normalize the sexualization of children.

Balenciaga has since taken down the photos and issued an apology which for some was too little as they apologized for ‘any offence’ which may have been caused by the photos and said the children should not have posed with them. the Bears.

Although the lawsuit does not specifically mention the teddy bears, the fashion house filed “to seek compensation for significant damages caused by defendants in connection with an advertising campaign Balenciaga hired them to produce.”

Balenciaga also accused the defendants’ actions of being “malicious or, at the very least, extraordinarily reckless.”

“Due to the misconduct of the defendants, members of the public, including the news media, falsely and horribly associated Balenciaga with the repugnant and deeply disturbing subject matter of the court ruling,” it continues. “The defendants are liable to Balenciaga for any harm resulting from this false association.”

Nicole Kidman is featured in Balenciaga’s Spring 2023 collection, while Kim Kardashian and Bella Hadid served as brand ambassadors.

Breccan F. Thies is a reporter for Breitbart News. You can follow him on Twitter @BreccanFThies.




Breitbart

Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.
Back to top button