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Backed by Vint Cerf, Emortal wants to protect your digital legacy from ‘bit-rot’ – TechCrunch

We are all pumping data into the cloud. We would like to keep some of them forever. Emortal is a startup that wants to help you organize, protect, preserve and transmit your “ digital legacy ” and prevent it from becoming unreadable, otherwise known as “ bit-rot ”. The project received the support of the legendary Vint Cerf, one of the co-creators and founding fathers of the Internet.

Emortal, who has worked in engineering R&D for over 10 years, has raised $ 5.7 million from “friends and family.” He’s now raising $ 2.7 million in crowdfunding on the UK platform Crowdcube, following what he says is a successful BETA test.

The company will use Google’s architecture to preserve digital memories – photographs, documents, correspondence, videos, interviews and more – indefinitely into the future. The idea is that this will ensure that as operating systems, devices and technology evolve, all of your digital heritage will remain safe, secure, and accessible – to those you choose.

The platform is now expected to launch in the UK and US in the third quarter of this year and will be designed for occasional use, such as when taking a photo at a christening, rather than save every photo you take. It will charge a fixed and standard subscription fee of £ 4.99 per month.

Cerf said in a statement, “The cornerstone of Emortal’s proposal is to link data preservation with digital legacy protection to ensure that our digital memories are secure and accessible for generations to come.”

Colin Culross, Founder and CEO of Emortal said: “We want to use the Crowdcube platform for this increase because Emortal is a service designed for ALL families. We believe that the most effective way to grow the business is to have thousands of our customers invest in the business. ”

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