Baby Shark gets a second set of NFTs – yes, second

Pinkfong, the company behind “Baby Shark” – aka the song with the most viewed video on all of YouTube – has announced an NFT project titled “Baby Shark: Collection No. 2”. The NFTs in the collection, all 10,000 in number, will feature generative art of the titular baby shark and the rest of its shark family. Generative NFTs are like the Bored Ape Yacht Club, where there are a variety of random traits in a collection.

When I first heard this news, I had two thoughts simultaneously (using up my entire daily allowance):

  • Please tell me they are not trying to sell NFTs to children


So, yeah, this will apparently be the second NFT series featuring Brooklyn (TIL, that’s the name of the baby shark) and her family. The first was announced late last year and, according to Pinkfong, sold out immediately. I regret to inform you that people have spent hundreds, if not thousands of dollars on these NFTs, although the initial sale was in December 2021. This was, according to NonFungible’s market tracker, just before the NFT market started to crash. Unfortunately, that probably means there are Baby Shark bag holders.

As to whether Pinkfong is trying to get kids interested in this…I really don’t know where I’m coming from. Its roadmap (which, yes, includes the development of “Baby Shark’s footprint and the universe in the metaverse”) seems very well written for investors and adults alike. Yet it also counts on the fact that you know and care about the “Baby Shark” characters and want to be part of the community. It’s just not something that I see to be true for most adults, although I guess I could always be wrong about that.

What is definitely not for the kids is the “Baby Shark” party at NFT.NYC which Pinkfong will be using to celebrate its second series of NFTs. The company describes the event as a “fantastic night of entertainment, music and networking”, and let me tell you; I’m dying to know what kind of networking happens at a party for “Baby Shark” NFTs. Am I curious enough to endure NFT.NYC to find out? Well, unfortunately, I’m too busy doing absolutely anything else that day (plus, you know, I haven’t been invited for some reason). But if you end up going, please email me to tell me how it was.

I certainly wouldn’t say that this invitation seems aimed at children.

Ultimately, you won’t hear any judgment from me about the adults who personally decide to join the “Baby Shark” NFT train when this collection releases later this year. (Not because I don’t judge people for buying NFT, but because I usually do it quietly.) But Pinkfong’s website says the company aims to “define early childhood moments. “. Parents, please don’t define your children’s first moments with speculative assets.


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