Avito partners with the World Bank to support 1,500 entrepreneurs

Avito.ma partners with the World Bank to train and empower women entrepreneurs to grow their e-commerce business and access a wider market for their products under the Women Entrepreneurs Finance Initiative (We-Fi) program.

In total, up to 1,500 women entrepreneurs have been successfully coached for 10 months, enabling them to take their business to a higher level, taking advantage of all the opportunities that digital technology could offer them. These training courses are given by international experts in various digital professions ranging from the strategic to the operational aspects. Some of these pro experts will come from the Avito.ma platform. In fact, 15% of the company’s employees made a commitment to share their expertise with the selected entrepreneurs.

This partnership is in continuity with the commitment of the Avito.ma platform for a decade to support VSEs-SMEs in their transition to e-commerce, in particular by allowing virtual shops in a state-of-the-art space allowing the marketing of their products throughout Morocco.

The We-Fi initiative is the result of a collaborative partnership between 14 governments, eight Multilateral Development Banks (MDBs) and other public and private sector stakeholders. It aims to support women entrepreneurs by expanding access to financial products and services, building capacity, expanding networks, providing mentors and providing opportunities to connect with national and international markets. Avito is partnering with the World Bank on the Moroccan component of the project, an integral part of the We-Fi MENA initiative, and focuses on supporting women entrepreneurs.

To date, more than 1,600 active stores use Avito as a growth lever, in particular thanks to the visibility and exposure that the platform offers to these professionals on the Moroccan market conferred by its traffic with more than 6.5 million customers. potential buyers. It is in this sense that Avito will participate in the beneficiaries of the program’s recruitments.


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