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Athens city center gears up for Small Business Saturday

ATHENS, Alabama – The holiday season has arrived, and there are plenty of people looking for the perfect gifts to give. While many shoppers will be heading to a mall on Black Friday, some may want to wait one more day for Small Business Saturday.

Athens city center is gearing up for Saturday when many people will step out to support small businesses in the region. Local business owners told News 19 they have seen an increase in the number of people shopping locally since the start of the pandemic.

So they are hoping that this year’s holiday season will be a little closer to normal.

Collin Daly, the chairman of the Limestone County commission, urges Northern Alabamians to support small businesses, whether in Athens or the Tennessee Valley.

Daly said local businesses are the backbone of communities.

“Supporting your local guys is vital for your community. I don’t mind that they aren’t the cheapest person in town, but they can sell customer service and they can sell you a smile, ”Daly said. “They give so much back to the community, which small businesses do. “

Daly also reminds community members that small businesses go beyond clothing stores. He encourages people to shop locally for food at farmers’ markets and restaurants.


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