Ascot and Arena Racing Company sign new four-year media and data rights agreement; Sky Sports will continue to show Ascot | Race News
Arena Racing Company (ARC) and Ascot Racecourse have announced a new four-year media and data rights agreement, parts of which will come into effect from April 1 this year.
Live footage and data from Ascot Racecourse fixtures will be distributed by ARC, via The Racing Partnership (TRP), to licensed retail betting shops from 1 April 2023.
TRP currently distributes live footage and data from all ARC racetracks and greyhound stadiums as well as content from independent sites across the country. These include Greyhound Media Group stadiums as well as Hexham, Newton Abbot, Plumpton and Ripon racecourses. Newbury Racecourse will also join the TRP service from April.
After the retail service, online and international betting rights (fixed-odds and catch-all), as well as domestic pay-TV, will come into the deal from January 1, 2024. Ascot Racecourse will continue to be broadcast live on Sky Sports Racing.
ARC Managing Director Martin Cruddace said: “Along with the recent addition of Newbury, we are delighted to welcome Ascot Racecourse into The Racing Partnership with this agreement.
“It goes without saying that their year-round portfolio of first-class luminaires will be a huge asset to TRP and its customers.”
Alastair Warwick, Managing Director of Ascot Racecourse, said: “We are delighted to make this joint announcement with Arena Racing Company who will see our media and data rights distributed through The Racing Partnership.
“As part of this agreement, we are also confirming today our extended partnership with Sky Sports Racing, which began in 2019.
“We look forward to working with our colleagues at ARC, Sky Sports and other racetracks involved in these ventures, as well as betting partners, to promote our races across all platforms.”
Matt Imi, Managing Director of Sky Sports Racing, said: “I know I speak on behalf of Sky more broadly, as well as Sky Sports Racing, when I say how much we appreciate our long-standing partnership with Ascot and at how happy we are. extend it.
“It’s truly a collaborative relationship and we look forward to continuing to work closely in the years to come with the management team, now led by Alastair, as well as the directors. We believe we offer a unrivaled media platform for our sport and will continue to position Ascot at the heart of it.”