Apple’s price on the iPhone 14 was a ‘surprise’ — and a smart move

Apple’s price on the iPhone 14 was a ‘surprise’ — and a smart move

  • Much to the surprise, Apple didn’t raise the prices of its new iPhones, likely citing inflation.
  • “Apple made a smart move in reading the piece, becoming a bit consumer-focused,” one analyst said.
  • Analyst: There will be an initial demand of 90 million units for the various iPhone 14 models.

Despite all the buzz and flashy features, Apple’s new iPhones will once again come at a steep cost to customers.

But an analyst thinks Apple might have made a smart move in these uncertain economic times by not raising device prices.

At its “Far Out” launch event on Wednesday, the tech giant unveiled four new models, the iPhone 14 and iPhone 14 Plus and iPhone 14 Pro and iPhone Pro Max. Apple also announced its Watch Series 8 and the upgraded AirPods Pro 2.

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