Apple may already have an “NFL Sunday Ticket” deal

by: FrontOfficeSportsNexstar Multimedia Cable

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Update:

(FrontOfficeSports) — Apple’s deal to broadcast live baseball games may pale in comparison to what’s to come: The tech giant is reportedly close to closing a deal for “NFL Sunday Ticket.”

The deal for the out-of-market streaming package is close to being done, according to Puck, with a source saying it’s already done. The announcement is delayed to better fit Apple’s timing, according to the insider.

  • The deal could earn the NFL about $2.5 billion a year.
  • Sources told Front Office Sports in March that Apple wanted to bundle “NFL Sunday Ticket”, mobile streaming rights and a stake in NFL Media.
  • A deal could see Apple take up to 49% from NFL Media.

The NFL is also reportedly considering launching its own streaming service, which could offer out-of-market games for $5 a month.

Apple’s Big Moment

Apple announced its seven-year MLB deal worth $85 million annually at a product event in March. He might be looking to do the same for an NFL-related ad.

Its next such event is the Worldwide Developer Conference, scheduled for June 6-10.

A January report from investment firm Wedbush said Apple was preparing to spend billions of dollars on live sports to drive subscriptions to Apple TV+.


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