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Apple is hosting its first product event of the year


Apple CEO Tim Cook showcases the Apple Watch Collection during a special Apple event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco. (Stephen Lam/Getty Images)

Apple’s rumor mill has been pretty quiet about the possibility of a surprise product showing up at today’s event, but if previous years are any indication, there’s still a possibility.

At its previous spring events, Apple showed off a handful of products beyond the typical Mac and iPad upgrades.

Some examples: In 2015, he announced the release date of the Apple Watch. And in 2019, it was a media bonanza: the company introduced AppleNews+, AppleCard, and Apple Arcade, along with star-studded cameos to tout new shows for AppleTV+.

Last year’s surprise: In addition to announcing a new iPad Pro, colorful iMacs and a purple iPhone last year, Apple also unveiled AirTags, a tile-shaped Bluetooth locator that attaches and helps you find things like keys, wallets, laptops or even your car.

Apple is hosting its first product event of the year
The AirTag, shown at Apple’s virtual event on April 20, 2021. (Apple)


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