Apple iPhone 15 Pro Max may get exclusive features over Pro variant: Ming-Chi Kuo

The Apple iPhone 14 series was unveiled on September 7. It has only been a few days since the launch of the iPhone 14 series and the rumor has already started revealing some details about next year’s iPhone. Analyst Ming-Chi Kuo claimed that Apple will create more differentiation between the iPhone 15 and 15 Pro models. The company currently offers four models: iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. The Pro models share premium hardware, while the iPhone 14 and iPhone 14 Plus come with iterative upgrades over the iPhone 13 series.

For next year, the analyst claimed that Apple will further increase the gap between Pro and non-Pro iPhone models. Apple might start rolling out some exclusive features in the iPhone 15 Pro Max. Kuo believes the company is likely to do so through a precise product segmentation strategy to generate more sales/profits in a mature market. Apple also wants to increase the shipping allowance for Pro models, further increasing the average selling price (ASP) of the iPhone.

I believe that Apple will create more differentiation between the standard iPhone 15 Pro and iPhone 15 models to increase the allocation of Pro shipments and the new iPhone ASP.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 9, 2022

Apple is currently offering a 120Hz promotional display on the iPhone 14 Pro and iPhone 14 Pro Max with a hole-punch and pill-shaped cutout for the Face ID sensors and front camera.

The Pro models also get a much brighter display and a faster A16 Bionic SoC. On top of that, there is a whole new camera setup with a 48MP primary camera. Currently, aside from the larger screen and battery of the iPhone 14 Pro Max, both iPhone Pro models share the same hardware.

The 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus, meanwhile, feature a standard 60Hz OLED display with a wide notch at the top. They get the A15 Bionic chip with a five-core GPU from the iPhone 13 Pro line. Apple is also offering an upgraded 12MP dual-camera setup with a larger main camera sensor. You can click here to check out our first impressions of the iPhone 14 Pro and iPhone 14 Pro Max.


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