Skip to content
Apple event: what to expect from the September 14 livestream
These are some of the latest rumors about what Apple (AAPL) could announce Tuesday at a closely watched media event, where it is expected to reveal the latest iPhone lineup.

At a virtual event hosted from its headquarters in Cupertino, Calif., The company is expected to unveil four new iPhones: the iPhone 13 mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max. The company could also introduce new AirPods, a new Apple Watch, and something related to augmented reality.

IPhone 13 devices are unlikely to have any revolutionary design changes. In fact, they’ll probably look a lot like last year’s models, with a few exceptions. But there’s a long list of potential feature changes under the hood, including ongoing updates like a faster processor, improved camera capabilities, and better battery life.

The stakes are high for Apple. The iPhone continues to be a major revenue driver and at the heart of its product ecosystem. In April, Apple reported quarterly iPhone sales of nearly $ 48 billion, a massive 65% increase from the previous year, fueled by demand for its 5G-enabled iPhone 12. (Apple no longer discloses the number of iPhone units sold.) Now it has to get customers to spend more than $ 1,000 on some next-gen models.

“Apple clearly doesn’t have much to do,” said David McQueen, director of market research firm ABI Research. “Despite the relatively high prices, consumers will continue to buy and switch to Apple products, partly because of the strength of the brand and the quality of the products, and partly because they have already invested heavily in it. ‘Apple ecosystem. ”

Here’s what to expect from Apple’s big event, which kicks off at 1 p.m. ET on its website.

No more notch

There may be at least one noticeable tweak to the phone’s design: Apple could finally remove the “notch” at the top of its screen, which contains its TrueDepth camera, speakers, microphone, and other sensors, to give a less obstructed view of the touchscreen.

When Apple launched the iPhone X in 2017, it made headlines for removing the home button and including small bezels around the bezel to free up screen space. But there was that unattractive notch near the top. Now Apple can remove everything together, possibly repositioning the components on the bezels.

The device could also get an always-on display and a Touch ID sub-display.

Diagonal cameras, more storage and bigger and better batteries

The more budget iPhone 13 and iPhone 13 mini are rumored to have dual rear camera lenses placed diagonally for the first time, potentially to make room for a larger sensor.

Meanwhile, the three rear camera lenses on iPhone 13 Pro models could be different sizes and sit inside a thicker bump, apparently for stabilization progress. New camera features could include portrait mode for videos and support for astrophotography for taking pictures of the night sky.

Other updates may include support for satellite technology for messaging in emergency situations, a faster refresh rate for better games, an improved 5G chip, and a bigger battery that promises to last all day. (Bigger, better batteries could be coming to the 5.4-inch iPhone 13 mini as well, helping address one of the common complaints of the smallest, thinnest, and lightest 5G phone in the world. Apple and potentially increase its lackluster sales.)

In a recent note to investors, Wedbush analyst Dan Ives said the iPhone 13 may come with a 1 terabyte storage option, double the Pro’s current maximum storage capacity of 512GB. .

Beyond that, it’s also possible that augmented reality will be a priority. The photo included in this year’s press invitation featured an Apple logo above a lake. When users tapped on the same image on Apple’s website, it opened up an augmented reality tool.

New AirPods and Apple Watches

The company could present the new Apple Watch Series 7 model with updated health features and better battery life. While some of the more popular features, such as blood sugar monitoring and body temperature readings, aren’t expected until next year, Apple could announce a slightly larger screen, thinner bezels, and a processor. faster.

Apple could also present its next-generation AirPods, with a design more in line with its high-end AirPods Pro with spatial audio support and touch controls. The earphones are rumored to come with a redesigned charging case that includes a 20% larger battery so people can use more on a single charge.

Getting closer to a wireless future

For months, rumors have been circulating that Apple is on the verge of removing the Lightning port from its iPhones. The movement in this direction began years ago with the removal of the cord and plug from the box and continued with the introduction of MagSafe, a magnetically attached wireless charger that snaps in and out of the box. back of an iPhone case.

The removal of the port probably won’t happen yet – for starters, its MagSafe partners need to be ready with more wireless chargers – but the company is reportedly working to expand and improve compatible accessories to make its iPhones better prepared for wireless. . future.

A price jump?

There could also be at least one unwanted update this year: higher prices.

Apple tends to keep the cost of its new iPhones relatively close to its most recent previous models, but prices for the iPhone 13 could be slightly higher this year due to current chip supply issues that are expected to drive up. the costs.

“Despite the high profit margins of its iPhones, it would not be surprising if Apple passed this increase on to the consumer, potentially pushing the prices of its iPhones to their highest level ever,” said McQueen.

A slight price change might not deter people from upgrading to an iPhone 13. But given that the iPhone 12 Pro models start in the four-digit range, it’s unclear how many people will be willing to pay for a few. incremental improvements.