Apple launches new Series 9 watch
Apple launched brand new iPhones and two new watches at its biggest event of the year.
The new iPhone 15 lineup has sparked additional controversy this year, given the move to a new charging port on the bottom of the phone.
Along with these updates, Apple revealed faster chips, better battery life, and design changes for the high-end Pro versions of the phone.
In addition to the new products, Apple has updated the normal and Ultra versions of the Apple Watch, both of which feature new chip technology.
AirPods also received an update to replace the Lightning charging port on the bottom with USB-C, beginning the process of eliminating a charging technology that has been used for more than a decade in the most popular products from Apple.
The event was broadcast live from Apple’s headquarters in California, starting at 10 a.m. local Pacific time, 1 p.m. Eastern time, or 6 p.m. in the UK. You can follow all the news and announcements here.
Apple iPhone 15 event: Everything announced at today’s launch
At Apple’s biggest event of the year, we greeted four new iPhones and two new Apple Watches, while saying goodbye to leather and Lightning charging ports.
The Independents Tech Editor Andrew Griffin has a complete roundup of all the biggest announcements from today’s “Wonderlust” event:
Anthony CuthbertsonSeptember 12, 2023 9:30 p.m.
Hello and welcome…
… has The independentlive coverage of today’s Apple event, which is expected to include four new iPhones, a few new watches, and an AirPods update.
Andrew GriffinSeptember 12, 2023 10:28
Twitter/X launches “Hashflags” for Apple event
Twitter (or X) launched a new “hashflag” or “hashmoji” to celebrate the Apple event. If you like a tweet that includes the hashtag #AppleEvent, you’ll see this custom animation.
It’s unclear whether Apple paid for this. Usually, these animations must be ordered from Twitter.
However, some things seem to continue. Apple has had animations in the past, and in fact always under Elon Musk.
Andrew GriffinSeptember 12, 2023 10:35 a.m.
Tim Cook, who usually tweets early in the morning during an Apple event, has now done so.
What does it mean? “USB-C, soon”? Why is “Time” capitalized – for Apple Watch? Who knows.
Andrew GriffinSeptember 12, 2023 3:08 p.m.
Why This Year’s iPhone Could Be Very Controversial, Part 1: Ports
This year could be controversial in several ways. The first of these concerns ports.
Apple has used Lightning to charge its iPhones for more than 10 years, after its introduction with the iPhone 5 in 2012. It succeeded the much larger and less intelligent 30-pin dock connector.
Apple is widely rumored to be switching to USB-C in the iPhone 15 lineup. It probably doesn’t want to — the decision was forced in part by the European Union, which has a new rule requiring all large devices public have the same ports. He probably wanted to wait a few years and then get rid of ports altogether, using wireless chargers instead.
The last time Apple changed its charging port, it caused quite a stir, with customers complaining that all their accessories had disappeared overnight. Some have suggested that this was a cynical move on Apple’s part, seeking to profit from purchasing new cables and hardware – although this is less convincing now.
Will it provoke a similar emotion this time? Probably not. Many people will already have USB-C chargers (from the iPad and MacBook, or even elsewhere). Apple will be able to highlight faster charging and data transfers.
But that doesn’t control the narrative; the world does it. So we (and Apple) will have to wait and see how it is received.
Andrew GriffinSeptember 12, 2023 3:29 p.m.
Why This Year’s iPhone Could Be Very Controversial, Part 2: Price
…the other big possible controversy is the price. The price of iPhones often increases, but it could be even more dramatic this year.
There are rumors that Apple is looking to launch into even more expensive and even more high-end devices. The first of these was the Apple Watch Ultra last year. This year could also bring the iPhone 14 Ultra, which, at the very least, could just be a rebranded iPhone Pro Max.
The plan appears to be to increase revenue by giving people even more options for spending their money. This seems to have worked with the Apple Watch – which, anecdotally, I’ve seen on a lot more people’s wrists than I expected.
Previously, it had tried the opposite: cheaper versions of its devices, like the iPhone Mini and Apple Watch SE. This could continue with these too. But it also pushes to the other end of the price spectrum.
Andrew GriffinSeptember 12, 2023 3:35 p.m.
Why this year’s iPhone might lack excitement
Maybe it won’t be so controversial. This year’s iPhone might also lack excitement. (Or, of course, it could be both boring And controversial; many things are…)
Rumors suggest there won’t be a major overhaul; it will mostly look like the existing phone. There don’t seem to be any big changes inside either.
Apple has a way of making seemingly normal things exciting. Will he achieve it this year – and how?
Andrew GriffinSeptember 12, 2023 3:40 p.m.
No iPads will be available today or any other time this year, report says
There will be no iPads at this event. This was known. But there probably won’t be any new iPads this year either.
That’s according to the usually reliable Apple analyst Ming-chi Kuo on Twitter.
Andrew GriffinSeptember 12, 2023 3:52 p.m.
How much will the iPhone cost – and what deals can you expect?
Andrew GriffinSeptember 12, 2023 4:28 p.m.
What are the rumors about the iPhone?
Andrew GriffinSeptember 12, 2023 4:29 p.m.