Apple-owned Beats has teamed up with reality TV star Kim Kardashian and released new headphones. This is the first time the Beats Fits Pro headphones have been released in a custom version. Beats described the new color options – called Moon (light), Dune (medium) and Earth (deep) – as showcasing “Kim Kardashian’s signature minimalist aesthetic”.
According to Apple’s official website, the special edition of the Beats Fit Pro collection is equipped with comfortable and well-fitting wing tips that adapt to anyone’s ear. They are designed to produce a powerful and balanced sound.
They include all the features of previously released headphones, such as noise cancellation, a transparency mode to hear what’s going on, and Apple’s Spatial Audio feature which is meant to give three-dimensional sound.
—Kim Kardashian (@KimKardashian) August 9, 2022
The “Beats x Kim” headphones will be available starting next week. Apple has a dedicated website for the products and they will also be available in “limited quantities” from other retailers. The headphones are priced at $199.99 (almost Rs 16,000).
“Kim brought his signature minimalist style to the first-ever custom Beats Fit Pro headphones,” said Eddy Cue, Apple’s senior vice president of services, according to the Independent.
“We’re thrilled to bring Beats’ most innovative headphones in an all-new palette of gorgeous colors to music fans and fashion lovers alike,” Mr. Cue added.
Beats Fir Pro debuted late last year as an attractive alternative to the AirPods 3 and AirPods Pro. One of the main differentiators is the wingtip design, which helps Beats Fit Pro sit inside the ear for a highly secure fit.
The headphones have up to 6 hours of listening time with an additional 18 hours provided by its pocket-sized charging case. This means that the newly launched headphones offer the user up to 24 hours of combined playback.