Android Dominates Mobile OS Market, But Its Share Has Decreased Over Past Four Years: Study

Even though Android continues to be the most popular and dominant mobile operating system (OS) in the world, Apple’s iOS has been quietly chipping away at its market share in recent years, according to a study. Google’s Android and Apple’s iOS dominate the operating system space.

Currently, 7 out of 10 phones used by consumers run on the Android operating system, while two are more likely to be powered by iOS. One of them will occasionally use other lesser-known operating systems, according to a report by StockApps.

Despite this, the Android operating system is losing market share, while iOS is gaining, according to the report.

As of July 2018, Android held a market share of 77.32%, the highest ever, among mobile operating systems worldwide. Market share fell to 69.74% in January 2022, data from StockApps revealed. This means that over the past four years, the Android operating system has lost 7.58% of its market share.

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Meanwhile, iOS’s market share has increased from 19.4% in 2018 to 25.49% in 2022, registering a growth of 6% over the same period.

According to StockApps finance expert Edith Reads, Android is losing market share due to increased competition in the space.

On the other hand, Apple is expanding its product lineup with offerings such as the entry-level iPhone SE and iPad in a bid to reach more consumers, 9to5Mac reported.

Android continues to hold the edge over others, including iOS, due to its open source nature and affordability, Reads said in the report.

“Google has built an unassailable gap and it will take something extraordinary from Apple and others to overthrow it,” she said.

Among regions, Africa and South America are dominated by Android OS, while iOS takes the lead in North America and Oceania. In Asia, Android holds an 81% market share, while iOS holds 18%, according to the study.

First post: STI


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