An Easter bunny battered by inflation in the candy sector


Americans face a real crush on candy this Easter.

Soaring costs for raw materials such as milk, sugar and cocoa, and a shortage of aluminum used to make wrappers, have caused the cost of candy to soar, making it more expensive than ever for the Easter Bunny to fill baskets on April 17.

“We’re just going to stick to the basics and only buy what we need,” said Monica Matute, a stay-at-home mom from Bensonhurst, who will celebrate Easter with her two daughters and two nieces, aged 3. at 15. ” It is not like it used to be. You can just see the price difference every time you go to the supermarket.

A Post survey of seasonal sweets shows the average cost of an Easter basket has skyrocketed to $61.83 from $50.46 in spring 2019 before the pandemic. This represents an increase of 22.5%, more than double the already historic inflation rate of 9% in 2019. the same period.

Mitch Cohen of Economy Candy on the Lower East Side reports rising costs across the board since 2019: Ever-popular candies such as Hershey’s bars and Kit Kats have gone from 99 cents each to $1.25 each (26%); the price of jelly beans increased from $3.99 to $4.99 per pound (25%); and a 6-ounce Medium Chocolate Bunny went from $4.99 to $5.99 (20%).

A Post survey of seasonal sweets shows the average cost of an Easter basket has skyrocketed to $61.83.
JC Rice for NY Post

Shortages are also plaguing the confectionery industry, experts say.

“Unfortunately our order of Peeps didn’t arrive this year and we only received a limited number of chocolate bunnies,” Cohen said. “We will be complete before Easter.”

Transportation, logistics and labor issues make it difficult to bring products to market this Easter, said Caitlin Servian, product manager of Peeps, while noting that Just Born will produce 2 billion iconic treats at the end of the season. marshmallow this year.

Jacques Torres Chocolate chocolate bunny
Jacques Torres had to significantly increase the price of giant chocolate bunnies in his luxury boutique.
Helayne Seidman for NY Post

“All confectionery companies face similar supply chain issues, labor shortages, driver shortages and long lead times for packaging and ingredients,” said she declared.

Soaring fuel and transport prices are worsening the candy crisis.

Brooklyn-based luxury chocolate maker Jacques Torres spent $23,000 on a recent delivery of packaging from Indonesia. It only cost him $9,000 for the same shipment just two years ago.

OBJECT 2019 2022
Cadbury Eggs (pack of 4) $2.50 $3.99
Peeps (pack of 10) $3.99 $4.99
Jelly beans (lb) $3.99 $4.99
Hersheys Bar $0.99 $1.25
Chocolate Bunny (6 oz) $4.99 $5.99
M&M’s Easter Mix (lb) $9.49 $11
Kit-Kat $0.99 $1.25
Reese’s Peanut Butter Cups (10.5 oz) $2.99 $3.99
easter pez $3.99 $4.90
Eggs (dozen) $1.55 $2.49
Paas Easter Egg Kit $6.99 $7.99
Wicker Easter Basket $8 $9
TOTAL $50.46 $61.83

His giant 6-pound, 2½-foot-tall chocolate bunnies, which he’s sold for around $90 in recent years, are listed for $130 this year.

Even at this price, “we’re taking a hit,” Torres said. “We cannot pass the full additional costs on to consumers.”

New York Post

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