Cue the nostalgia! American Girl announced Tuesday that it is reintroducing six original historical figures in honor of the brand’s 35th anniversary.
Samantha Parkington, Kirsten Larson, Molly McIntire, Felicity Merriman, Addy Walker and Josefina Montoya will be part of the 35th Anniversary Collection, which includes each signature 18-inch doll dressed in her original outfit and the first paperback in her series with a vintage blanket. The packaging will also include a nod to the original boxes of American Girl dolls.
Over the years, American Girl has retired many of her original characters. It will be the first opportunity in over a decade to buy a new Kirsten doll, for example.
“These six original dolls were the foundation of the brand 35 years ago, and, as we periodically removed characters to make room for new stories, we thought it was the perfect time to bring these incredible heroines back to to rekindle favorite American Girl memories with these. who has grown with the brand from the start, while also inspiring a whole new generation, ”American Girl CEO Jamie Cygielman told HuffPost, noting that many early fans of the brand are now parents who might want to introduce these characters to their own children.
“Given the bond we have with our millennial fan base, we are confident that they will be delighted to welcome back the original characters with all the authentic details they will remember from their childhood,” she said. added. “And, with all that nostalgic going on right now, we can’t wait to see the reaction from our adult fans.”
The brand has a bit of cult following – with American Girl fan fiction, “AGTube” videos and more. Articles like “American Girl Dolls Ranked by Betchiness” have gone viral. And new generations continue to visit American Girl Experimental Stores (at least during the non-lockout period).
“Over the years, we’ve received many letters from girls telling us that they’ve become history or English majors because of their love for American Girl – or they’ve gotten into journalism because of their love for American Girl. they identified with Kit, and the list goes on, ”Cygielman said. “It’s great fun to see trending social media videos of girls comparing their current look or fashion style to a favorite American character or creating their own stop-motion scenes and even podcasts.”