Amazon’s free, ad-supported streaming service IMDb TV is getting its own mobile app. The company broke the news today during its very first NewFronts presentation to advertisers, where it also shared that its extravagant streaming business is combined – i.e. IMDb TV, Twitch, live sports like Thursday Night Football, Amazon’s News app, and more. – have now reached over 120 million viewers per month
This exaggerated business, or Amazon OTT as it is called, understands wherever ads appear alongside content from the IMDb TV app, Twitch’s game streaming site, during live sports, Amazon broadcasts via Prime Video, its 3P network and streaming apps, and its Amazon News app for Fire TV.
IMDb TV’s audience, in particular, has jumped 138% year-over-year, Amazon noted.
The ad-supported service, which likely benefited from the same pandemic crisis that drove the streaming service’s viewership up last year, is somewhat of a rival to other free and ad-supported streamers, like Tubi from Fox, Pluto TV from ViacomCBS or The from Roku. Roku Channel. However, more like Roku’s hub, Amazon leverages IMDb TV to help it sell its own media devices by promising users easy access to free streaming content.
Today, this has allowed the IMDb TV app to see the majority of its usage on Fire TV. But in recent months, the app has become more widely available, with launches on Roku, Chromecast with Google TV, PlayStation 4 consoles, Xbox One and Series X devices, LG Smart TV, Nvidia, Sony Android TV, and TiVo Android. TV. , Says Amazon.
Now it will also have its own dedicated mobile app, instead of a small section inside the IMDb app where content from the service can be found on smartphones today. The new standalone app will arrive on iOS and Android this summer, Amazon says.
Amazon also informed advertisers of IMDb TV’s current user base, noting that 62% were between 18 and 49 years old. And they spend 5.5 hours per week on the app, on average.
The upcoming mobile launch was one of several announcements Amazon made today during its Newfronts presentation today.
The company also detailed its upcoming IMDb TV list, including the unscripted series “Luke Bryan: My Dirt Road Diary”, “Bug Out” and “Untitled Jeff Lewis Project” as well as the “Blessed and Highly Favored” scripted versions. , “Greek Candy,” “Primo,” “The Fed” and “The Pradeeps of Pittsburgh, PA. The music duo Tegan and Sara’s memoir “High School” will be adapted as an original series for IMDb TV. IMDb TV also announced a new crime drama, “Leverage: Redemption”, and a crime drama, “On Call”.
IMDb TV’s parent company Amazon, meanwhile, has broadened its NFL deal for Thursday Night Football, which now runs for 11 seasons, starting with the 2022 season instead of the following year.