Technology

Amazon seller rips Popflex founder Cassey Ho’s video, changes her face in dupe listing: Very ‘Black Mirror’

Imagine seeing a video of yourself in your own home featured on an Amazon listing – and it’s edited to make your face look like someone else’s.

That’s what happened to Cassey Ho, founder and CEO of workout clothing company Popflex and fitness brand Blogilates. Ho has 2.8 million followers on Instagram and 3.5 million followers on TikTok, and Taylor Swift recently made an appearance wearing Ho’s patented Popflex Pirouette skort.

“I would almost say there have been hundreds of duplicate listings of my products on Amazon,” she told Fox News Digital.

On April 12, a follower sent him a message, reporting one of these fraudulent Amazon listings, and Ho’s team immediately began looking into it.

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A shared image of Cassey Ho wearing her Pirouette skirt and Cassey Ho's face in a TikTok video

Cassey Ho, founder of Blogilates and Popflex, claims an Amazon listing for a knockoff version of her skirt used her video but edited it, presumably using AI, to make her face look different. (Blogilates/TikTok/Fox News)

“Then I clicked on it, and I looked through the photos of stolen models… and then I saw a preview of my video, and I clicked on it. And the moment I saw my body with a different face, it was really violent. It was simply wrong. It was… very “Black Mirror”.

The Amazon listing, which has since been removed, offered a counterfeit version of Ho’s Pirouette skort at a lower price than the real Popflex skort sells for. Amazon’s counterfeit listing, however, contained Ho’s own photos and videos of his product. The photos and video were altered, presumably by artificial intelligence, or AI.

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“Amazon strictly prohibits counterfeit and infringing products in our store,” an Amazon spokesperson told Fox News Digital. “We have proactive measures in place to prevent counterfeit or counterfeit products from being listed for sale, and from the moment a seller lists a product for sale, our advanced technology continuously scans for potential counterfeits, fraud and abuse , including future changes submitted for the product. If we identify a problem, we act quickly to protect customers and brands, including removing ads and blocking accounts where appropriate. »

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A split frame of Cassey Ho's video showing her Pirouette Skirt and Begoing's version of the same video with an edited face

Cassey Ho, founder of Blogilates and Popflex, claims an Amazon listing for a knockoff version of her skirt used her video but edited it, presumably using AI, to make her face look different. (Cassey Ho/Blogilates/Fox News)

Ho assumes that the counterfeit seller, Begoing, did this to avoid detection on Amazon.

“Basically, they faked me deep. So they took my face off and put a different face on,” Ho said of the video featured on Amazon’s counterfeit list. “And I believe these people are doing this to make copyright infringement more difficult for an AI robot to detect… because, to a human eye, these are two different videos, but to a robot eye, if the face is different, so it’s different. That’s why they do these things.

“They rigged me deep.”

– Cassey Ho

Ho said sellers also “photoshop” the models in his photos and slightly alter their appearance to avoid detection. She must fill out a form every time she wants a counterfeit item removed from Amazon, then wait for a response from the tech giant, a process that is getting old with a small team battling one or more dupe ads per day.

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Cassey Ho wears a training suit

Cassey Ho is the founder and CEO of Popflex and Blogilates. She is also the head designer of Popflex. (Cassey Ho/Blogilates/Fox News)

“Every day there (are) a few new ones. … We don’t even go looking for it anymore because we all find hundreds (of dupes). And I’m not just talking about Amazon. It’s all over the Internet. C It’s everywhere… At least Amazon is an American platform There’s a bit of governance in there, even though… it’s harder for the victim of a counterfeit crime to have it removed than for these dupers to simply. steal my photo and get it back, so all the work is left to the victim.

“All the work falls on the victim.”

– Cassey Ho

Amazon said it offers affordable alternatives to premium products, but does not infringe on any particular brand’s intellectual property, which happened in Ho’s recent experience. The tech giant says that its automated technology scans billions of attempts to edit product detail pages every day for signs of possible abuse, such as keywords, text and logos that are the same or similar to trademarks or material protected by copyright.

Amazon also offers a “brand registry” service allowing brand owners to better manage and grow their brand with Amazon while protecting intellectual property rights, the company said.

Cassey Ho draws one of his creations

Much of Ho’s social media content focuses on how she brings her creations to life from start to finish. (Cassey Ho/Blogilates)

The process of researching fake versions of its Popflex products “consumes a lot of mental and emotional energy.” Shein, a Chinese fast fashion company valued at around $100 billion, according to Business Insider, also recently listed a cheaper, counterfeit version of the Pirouette Skourt.

To add to the chaos, Ho says the dupes made the purchasing process “confusing” for customers who love his products. While most of his followers are helpful in flagging and reporting dupe lists, some feel entitled to cheaper versions of his designs, openly admitting in the comments section that they can’t afford his products and prefer to buy counterfeits.

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The Pirouette Skort retails for $60 on the Popflex website, a competitive price compared to other popular workout brands. LuluLemon sells a similar pleated workout skort for $88. Athleta sells a more basic workout skort for around $50.

“It’s just a really strange mentality that shows how disrespectful people are to artists and creators, because at the end of the day, if there aren’t original artists and creators, who is fool him? You wouldn’t even have the skirt you think you have the right to buy,” Ho said.

Much of Ho’s social media content focuses on how she brings her creations to life from start to finish. She shows her followers how a pencil sketch can become a real product and takes user feedback seriously. For example, if Ho unveils a new Popflex product and receives feedback from her followers that it needs pockets or a different waist size, she often launches a newer version of her product tailored to her customers’ desires. clients.

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Ho believes Amazon needs to change some of its policies so that it becomes easier for independent designers to fight counterfeit products and harder for sellers to list counterfeit items. She said she tried unsuccessfully to get in touch with the tech giant’s anti-counterfeiting unit.

“I feel really hopeless,” Ho said.



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