Amazon raises annual Prime subscription price to $139: NPR


The Amazon Prime logo is displayed on a truck trailer parked at a fulfillment center in Washington.

Amazon is increasing the cost of its Prime membership service to $139 per year and $14.99 per month.

The company announced the increase — from $119 per year to $12.99 per month — on Thursday, citing “continued expansion of Prime member benefits as well as rising salaries and transportation costs.”

For new members, the price change takes effect on February 18, while existing members will see higher prices when their subscription renews after March 25.

The number of Prime subscribers topped 200 million globally, Amazon said last April. Most Prime members live in the United States

The subscription service remains the single most influential program for Amazon. Prime members are historically very loyal, starting most of their online shopping searches on Amazon. A recent analysis from Morgan Stanley estimated that households with a Prime subscription last year spent an average of more than $3,000 on Amazon, twice as much as shoppers without a subscription.

Amazon last increased the cost of membership four years ago, in 2018, when the annual fee went from $99 to $119 per year and the monthly fee to $12.99 from 10. $99. At the time, company executives said the increase was due to higher shipping costs and other program expenses.

The price hike before that dates back to 2014.

The major attraction of Amazon Prime has always been fast shipping at no extra cost. Non-subscribers can also get free shipping, but only on orders over $25. Other Prime perks include video and music streaming, Whole Foods deals, and cloud storage.

Since 2020, Walmart has been building its competitor to Amazon Prime, the Walmart+ membership program, offering free two-day shipping, grocery delivery and other perks for $98 per year or $12.95 per month. . Rival Target is also offering free two-day shipping on many orders over $35.

Editor’s note: Amazon is one of NPR’s recent financial backers.


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