In case you missed the early February news, Amazon Prime will see its first price increase in four years starting tomorrow, February 18, for new subscribers. The annual cost will increase from $119 to $139, or if you pay monthly it will increase from $12.99 to $14.99. If you’re paying monthly, you’ll have no choice the day after tomorrow but take the hit. Through Variety, the cost of the Prime Students membership plan will increase from $6.49 to $7.49 per month. All of this information is listed on Amazon’s support page.
However, if you can afford the cost of an annual Prime subscription, doing so today will save you $20 compared to doing the same thing tomorrow. This locks you in for a year of service for $119.
Current Prime subscribers can defer worrying about this until March 24, a day before those same price increases take effect. But while the deadline is a little further down the calendar, it can’t hurt to know if you want to keep using Prime or not. If you plan to re-subscribe for another year of Prime, you can treat yourself to a Prime subscription for $119 until March 25, then activate it once your subscription expires.
If you’re a chronic online shopper (or just someone who constantly orders home supplies), Prime is a good value. Along with getting fast, free shipping on most items, it offers access to Prime Video for TV shows and movies, ad-free music streaming, and more. It also gets you the ticket to access Prime Day, Amazon’s annual members-only sales extravaganza that’s akin to a shopping holiday like Black Friday.
Despite the price hike, Amazon hasn’t announced any new features coming to Prime. Analysts suggest the price hike solves the rising costs Amazon is facing across the business.