Amazon is ditching the Glow, its kid-focused video calling device

“At Amazon, we think big, experiment and invest in new ideas to delight customers,” Amazon spokesman Tim Gillman said in a statement. The edge. “We also continuously assess the progress and potential of our products to deliver customer value, and regularly make adjustments based on these assessments. We’ll be sharing updates and tips with Glow customers soon. Gillman declined to share further details.

The Amazon Glow hardware consisted of a teleconferencing device with a built-in table projector that could project things like games or puzzles onto a special mat. The idea was that a child could play games on the mat while video chatting with a parent or family member on another device (Amazon recommended using a tablet). In her review of the Glow, Jennifer Pattison Tuohy praised the product’s many games and intuitive interface, but criticized it for being buggy at times and taking up a lot of space.

It’s unclear how well the Glow has sold – probably not well since Amazon is discontinuing it just over a year after announcing it – but according to Bloombergit only got about 500 reviews, which is pretty low for an Amazon product.


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