Google, Facebook, TikTok and Facebook-owned Instagram are all removing all advertising for Alex’s War, a documentary about heavily censored radio host Alex Jones, ahead of the film’s premiere.
Alex’s War premieres on July 23, and early indicators suggest it will be very successful. Over the weekend, the documentary skyrocketed in the iTunes movie pre-order chart, reaching No. 2 – just behind the summer’s biggest blockbuster, Top Gun: Maverick.
Yet this success was achieved without the help of Big Tech advertising.
In comments to UnHerd News, director Alex Lee Moyer said Google permanently banned the documentary’s producer from buying ads after the team tried to promote the documentary on the platform.
Facebook also banned promotion of the film. Facebook itself told the Alex’s War team that the documentary contained “inauthentic behavior or violations of our advertising policies and community guidelines.”
Instagram, which is owned by Facebook, accused the documentary – which the director says is an unbiased and straight-forward look at one of America’s best-known media personalities – of containing “hate speech”.
TikTok, the video-sharing platform created in China, also shut down all advertising for the documentary. Similar to Instagram, TikTok said the documentary, which has yet to be released, encouraged “hateful behavior”.
“It’s one thing to flatten Alex Jones, but should we stop anyone from discussing Alex Jones?” asked director Lee Moyer.
“There are things that Alex [Jones] has said in the past that it would make anyone uncomfortable. But that doesn’t mean we’ll just avoid the question of why so many other people in America revere him as a hero. I mean, it’s kind of interesting… For me, it really represented a convergence of all these themes that I’m really interested in exploring in my films.
Allum Bokhari is Breitbart News’ Senior Technology Correspondent. He is the author of #DELETED: Big Tech’s Battle to Erase the Trump Movement and Steal The Election.