Alabama NFIB encourages small purchases with ongoing holiday spending season

MONTGOMERY, Ala. – The holiday shopping season is underway across Alabama, and the outlook for small businesses this year is positive.

The Alabama Retail Association estimates the state will see about $18 billion in holiday spending this year, a 5% increase from last year.

Small businesses like Apropos Accessories in Montgomery are gearing up for the season.

Terri Owen has been selling jewelry and other unique gifts in her boutique for 36 years. Owen says that although COVID has caused a slowdown in business, she is optimistic about sales this year.

“Fortunately, we had a positive year. We are up from last year which we really hoped for because with covid things have of course gone down,” Owen said.

She says year-end sales make up a big chunk of her annual revenue.

“They’re probably 30 percent of the year at least, maybe 40,” Owen said.

She expects this year to at least match or exceed last year’s numbers. Apropos is one of 7,000 members of the Alabama Chapter of the National Federation of Independent Business.

NFIB State Director Rosemary Elebash said buying local can greatly help business owners, many of whom are still experiencing labor and inventory shortages.

“When you spend a dollar in a community, 67 cents of that dollar stays in your local community, so you’re really reaping the benefits of a small purchase,” Elebash said.

Elebash encourages anyone to visit their local stores and participate in small business on Saturday next weekend as well.

“You walk in the door, they know your name, and you get great customer service. I just encourage people to shop locally and shop often,” Elebash said.

According to the Alabama Retail Association, Alabamians spent 15.4% more in November and December 2021 than they did in those months in 2020 — the highest holiday growth rate the state has. known.


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