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air now, the integrated application management platform, has just acquired mobile growth service provider Lab Cave, which focuses on optimizing the App Store for mobile game developers.

Lab Cave is based in Madrid and has 30 employees.

Although financial details of the transaction were not disclosed, Airnow said it plans to expand its specialized and multidisciplinary team to tackle larger publishing projects in the mobile gaming industry.

“Lab Cave has been using the Airnow Data tool for several years now, and it’s a natural next step between two companies passionate about the incredibly creative and rapidly growing mobile apps industry,” said James Eggleston, co-founder and director of operations. from Airnow.

“Lab Cave is a leader in the mobile gaming market and is poised to bring new content to Airnow’s growing ecosystem, which exists to enable global publishers to understand their competition, acquire users, increase revenue and maximize security all in one place. In turn, Lab Cave will take full advantage of Airnow’s extensive technology, data insights, stronger toolsets, funding and structure to build its own capabilities.

Initially, Airnow wants to define and lead a new direction for the company with the boss of Lab Cave, Luis Bertó.

“Airnow wants to invest and grow alongside us, while enabling Lab Cave to use our knowledge to drive the business forward to achieve our common goals,” added Bertó.

“This will allow our publishing division to focus on external titles, bring more games to the mobile market with proper support, and help the hundreds of talented studios who are so close to success but who just need help. Ultimately, we want to become the key hub for developers around the world, and with Airnow by our side, we know we can achieve that goal. »

Airnow also announced its intention to invest in new tools and training opportunities for its staff.

The move follows that of Airnow acquisition of MightySignal last July.

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