Airline drops ‘Z’ logo over Russia — RT World News

Japanese carrier Zipair will replace its tail symbol due to customer complaints

A Japanese low-cost airline changes the logo on its tail fins, replacing the letter “Z” with a geometric pattern, its president announced on Friday. Shingo Nishida said Zipair was taking the action after receiving a number of customer complaints about the letter, which was seen on some Russian military vehicles during the ongoing conflict in Ukraine.

The “Z” was adopted as the company logo in 2018, when Zipair was first established as a subsidiary of Japan Airlines. The company said it planned to roll out the replacement design anyway, but would speed up the process to avoid the impression it was supporting Russia.

“We can confirm that we have received a number of comments from customers regarding their feelings towards the design of the current livery,” a Zipair spokesperson told CNN. “As a public transport company, we are aware that the letter in question has been broadcast on various media channels globally and that the design may be viewed in a negative manner.”

“I think some people might feel that when they see it without any explanation,” Nishida said at a news conference on Friday, announcing the redesign alongside a new US route. Zipair plans to begin flying to San Jose, California in December.

Zipair will put decals on all of its four Boeing-787 Dreamliners starting Saturday and will gradually repaint the planes by spring 2023, Nishida said.

The company was established in 2018 but named Zipair – to represent speed – in March 2019. It began cargo operations in June 2020 and passenger flights in October of the same year, after pandemic-induced delays. Zipair currently connects Tokyo with Singapore, Bangkok, Seoul and two US destinations – Los Angeles, California and Honolulu, Hawaii.

In March, Ukraine called on countries around the world to stop using the letters Z and V, saying the symbols of the Roman alphabet represent “assault” after some Russian military vehicles displayed them as identification marks during the conflict.

Since then, the Swiss Zurich Insurance has abandoned its “Z” brand, South Korean tech giant Samsung removed the letter from its smartphone models in the Baltic states, while Elle magazine denounced its Russian branch for publishing a cover on “Gen Z” – a totally independent demographic reference.

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