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After missing the Olympics, Sha’Carri Richardson teams up with Kanye West for new commercial


Sha’Carri Richardson may not be with Team USA at the Olympics this week, but that doesn’t mean fans of the track star won’t be able to see her shine.

As the competition kicks off in Tokyo, Richardson is on a new campaign, weeks after a failed doping test ruled her out of the big event.

Beats by Dre released a new commercial featuring Richardson on Tuesday night, and the lush visuals are set to a new song from Kanye West, who also edited the one-minute track.

The clip opens with a photo of the athlete on the starting blocks. The night scene cuts her towards her warm-up, then she puts her hands together and gazes up into the glow of the bright field lights.

At that point, the lyrics to “No Child Left Behind,” a track from West’s soon-to-be-released album, “Donda,” matched her prayer stance, repeating the phrase “He worked wonders on me.” “.

Suddenly the visuals return to the start, this time showing Richardson as she throws the starting blocks in a race. It is then that the slogan flashes on the screen: “Live your truth”.

Throughout the short video, she can be seen wearing the new Beats Studio Buds, although there is no mention of the brand until the product name flashes on the screen in the last few seconds. .

Richardson qualified for the Tokyo Olympics after running the 100-meter in 10.86 seconds at the Olympic track and field trials in the United States, but after securing her spot in the games she tested positive for THC, the chemical found in marijuana.

The news broke on July 1 and the next day, the United States Anti-Doping Agency said Richardson had “accepted a one-month suspension,” leaving her out of the competition in which many considered her a favorite.

In an interview with NBC’s “TODAY”, she explained the results of her tests, saying the death of her birth mother, which occurred a week before the tests, was a “trigger” event that left her in “a state of emotional panic”. “

But even though she faced consequences that would devastate any athlete, she showed her optimistic spirit, further noting: “This is just a game. I’m 21. I am very young. Unlike most, I have plenty of games left to compete, and I have a lot of talent supporting me, because everything I do comes naturally: no steroids. … Once my sanction is lifted, I will be back and ready to compete.

Richardson shared the new ad on his Instagram Tuesday night, writing alongside, “There will be ups and downs in life, but it’s important to remember to RUN YOUR OWN RUN.” She then announced that “another commercial and another new song by Ye” would be released the next day.

Kanye West’s 10th solo studio album, “Donda”, will be released on Friday.





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