Just a week after it was reported that Microsoft might put ads in Xbox games, a new report has claimed that Sony is also considering the idea of monetizing games on its PlayStation consoles. The Insider report said the Japan-based tech giant will introduce ads in free PlayStation games.
The intention behind this move is to help game developers generate ad revenue and encourage them to continue making free games. Ads should be part of the game universe by the end of the year. According to the report, these ads appear in “discreet” places in the game. For example, a billboard in the game world may actually be promoting a brand.
Read also :
In some games, players may receive rewards for watching advertisements. These ads would be sold through a private marketplace, the report adds. However, Sony still hasn’t decided whether or not it will take some of the ad revenue. The company has yet to release an official confirmation of the proposed development.
Meanwhile, Microsoft will introduce ads in free Xbox games. This should happen in the second half of this year. Unlike Sony, Microsoft has responded that it won’t take ad revenue cuts, sources told Insider.
For now, advertisers are also trying to figure out whether or not it makes sense to take advantage of this new avenue. They are not very sure to appear in a violent game universe. On the other hand, Sony and Microsoft are also worried about upsetting gamers with the decision to introduce ads.