Affordable beauty products to make you look and feel like a makeup pro

We’ve independently selected these offers and products because we love them, and we think you might like them at these prices. E ! has affiliate relationships, so we may receive a commission if you purchase something through our links. Items are sold by the retailer, not by E!. Prices are correct at time of publication.

If your Instagram and TikTok are full of GRWM videos and viral beauty products you’re dying to try, you’re not alone! There’s something so satisfying about watching the perfect makeup look being created, and we completely understand. What’s even more satisfying is that you can try all the looks for yourself affordably with this roundup of the best skincare and makeup under $35.

Whether you’re looking for a Rare Beauty liquid blush or your next favorite eyeshadow palette that won’t break the bank, this guide has all the best products your makeup routine needs. We’ve even highlighted our favorite makeup brushes that are currently on sale! Keep scrolling to shop your way to becoming a makeup pro.


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