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Adient inaugurates its new factory in Kenitra

Specialized in the manufacture of covers for car seats, Adient Automotive Seating Morocco has settled in the Atlantic free zone of Kenitra. The investment amounts to 72 MDH. The current workforce of 600 will reach more than 1,300 jobs by 2025.

Speaking at the inauguration ceremony of the new Adient Automotive Seating Morocco plant, the Minister of Industry and Trade, Ryad Mezzour, indicated that this new investment by Adient gives an eloquent example of Morocco’s leadership in the automotive industry. “By strengthening its presence in Morocco, the group is also strengthening its leading position on the local market while becoming an important export platform to the automotive market in southern Europe. This further consolidates the Moroccan automotive value chain and creates the Adient ecosystem by making it possible to locate the group’s suppliers and increase the integration rate. Great prospects for creating stable and quality job opportunities for our young people,” noted Mr. Mezzour.

Occupying a total area of ​​25,000 m² including 10,000 m² built and a planned extension of 6,500 m², this plant required an investment of 72 MDH. It currently has a workforce of 600 employees with an objective of creating more than 1,300 jobs by 2025.

For Mohamed El Famine, CEO of the plant, this investment allows the Adient group to begin a new stage in its contribution to the sustainable development of Morocco. “Given the importance of the Adient group in the global automotive sector with a 33% share of the global market, our ambition is to further contribute to the development of the automotive ecosystem by favoring local companies and further increasing the integration rate” , underlined Mr. El Famine.

The sales of Adient Automotive Seating Morocco currently amount to 24 million dollars, equipping more than 250,000 vehicles annually, in particular the brands of the PSA group. The short-term objective is to reach 100 million and equip 750,000 vehicles by 2025.

“Adient Automotive Seating Morocco contributes in a significant way to the development of the Moroccan industrial automotive ecosystem with an integration rate of local components expected, in the near future, at more than 45%”, notes a press release. The group also plans to launch a supplier ecosystem aimed at ensuring the development of the automotive value chain in Morocco and confirming the group’s desire to develop new activities in Morocco, including in particular headrests and inhibited products. In this context, a memorandum of understanding was signed with the supplier “SAGE” for a total investment of 78 million dirhams and the creation of 220 direct jobs. It also plans to create a technical and engineering center for headgear in Morocco for product development and design. The first of its kind in the kingdom, this technical center will create 50 engineering positions.

As a reminder, the Adient group settled in Morocco in 2018 with the inauguration of its first factory in the Atlantic Free Zone (AFZ), with an area of ​​8,500 m², out of a total of 18,000 m², requiring an investment of 150 million dirhams and employing 245 people.


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