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Will Smith won the Best Actor Oscar shortly after slapping presenter Chris Rock in the face.
The 53-year-old actor’s decision left viewers stunned and the Academy’s lack of recognition baffled many. On Monday afternoon, the Academy condemned Smith’s actions and announced that a formal review of the incident had been launched.
Before that, the Academy released a short statement a few hours after the end of the event saying that he “does not tolerate any form of violence”.
So, what happens to Smith’s Best Picture Oscar?
ACADEMY CONDEMNS WILL SMITH’S ACTIONS, LAUNCHES FORMAL REVIEW OF CHRIS ROCK SLAP
ACADEMY “STANDARD OF CONDUCT”
The Oscars released “standards of conduct” for members in 2017, though they didn’t directly mention physical abuse, according to Variety.
“Membership of the Academy is a privilege offered to a select few within the global filmmaking community,” reads the “Standards of Conduct.” “In addition to achieving excellence in the arts and cinematic sciences, members are also expected to conduct themselves ethically upholding the Academy’s values of respect for human dignity, inclusion and a favorable environment that fosters creativity.”
The Academy then issued instructions for members to report allegations of workplace misconduct in 2018, according to Deadline.
“The Academy’s goal is not to be an investigative body, but rather to ensure that when a grievance is filed, it will go through a fair and orderly process,” he told the then Academy CEO Dawn Hudson. “The process will determine whether a claim will be brought before the Board for possible action regarding membership status.”
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Despite the Academy’s decision to launch a formal review of the incident, branding expert Eric Schiffer doesn’t believe the physical act of violence will affect Smith’s Oscar win.
“Will Smith’s spontaneous combustion won’t decapitate his Oscar win,” Schiffer told Fox News Digital. “The Academy will not view Smith’s moment of anger and aggression as an Oscar-extinguishing level act.”
The brand expert further noted that the Academy’s decision to condone Smith’s slap was likely due to “public pressure”.
“The Academy feels public pressure to take a stand and reprimand Smith, but it’s unlikely to weaponize a violation of its own rules and stop Smith’s Oscar and win.”
“SHOULD HAVE TAKEN SMITH OUT OF THEATER”
Schiffer further criticized the Academy for not escorting Smith out of the ceremony after the explosion.
“The Academy says they don’t condone violence, but if that’s the case, they should have kicked Smith out of the theater and rescinded his award for breaking Academy rules,” Schiffer said. “But, their actions suggest a difference between the rich and famous and everyone else.”
The Academy did not respond to Fox News Digital’s request for comment.
Smith stormed the stage at the Oscars on Sunday night after Rock made a joke about Pinkett Smith’s baldness. The comedian said he couldn’t wait to see her in “GI Jane 2.” Pinkett Smith struggled with alopecia and spoke about it publicly.
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After the slap, Rock said to the crowd, “Oh wow, Will Smith just kicked my ass off.”
“Leave my wife’s name out of your fucking mouth,” Smith shouted in response.
The incident ended with Rock saying he wouldn’t joke about Pinkett Smith anymore.
Representatives for Smith, Pinkett Smith and Rock did not respond to Fox News Digital’s requests for comment.