Vice President Kamala Harris and her allies are significantly outspending former President Donald Trump and his political network on digital advertising, building a $100 million lead on digital platforms since she became the Democratic nominee.
Since July 22, the day after President Joe Biden dropped out of the race, through today, Harris and allied Democratic groups have spent nearly $144 million on digital advertising, while Trump and allied Republican groups have spent just $40.2 million, according to AdImpact data.
The Harris Victory Fund, a joint fundraising committee that splits its proceeds between Harris’ campaign and dozens of allied Democratic Party committees, accounts for the bulk of the spending, more than $78 million, and targets voters across the country with a campaign campaign ad campaign. It’s a massive investment that has helped fuel Harris’ record fundraising since taking the top spot on the ticket.
Harris’ campaign, meanwhile, has spent more than $38 million on digital advertising, including more than $10 million targeting voters nationally, but also millions in key swing states. The campaign has spent between $3.1 million and $3.5 million on digital advertising in Pennsylvania, Michigan, Wisconsin, Georgia, Arizona, North Carolina and Nevada. Additionally, Harris’ campaign has spent $2.8 million on digital advertising targeting Nebraska, targeting the electoral votes at stake in that state.
On the GOP side, the Trump National Joint Fundraising Committee (the Republican equivalent of the Harris Victory Fund) accounts for the bulk of digital advertising over the past two months, totaling about $18.8 million. Nearly $16 million has been spent on voters nationwide, with the goal of raising money online, while the joint fundraising committee has also spent about $1.3 million on digital advertising in Pennsylvania, the key battleground.
In addition, the committee spent between $200,000 and $300,000 on digital advertising in other key swing states such as Michigan, Wisconsin, Georgia, Arizona, North Carolina and Nevada.
