6,154 complaints against misleading advertisements in 3 years: Center

More than 6,000 complaints against misleading advertisements have been registered over the past three years by a government portal, the Center said on Tuesday.

Union Information and Broadcasting Minister Anurag Thakur said the Ministry of Consumer Affairs online portal called GAMA (Grievance Against Misleading Advertisements) portal accepted 6,154 complaints between 2019 and 2021. It there were 948 complaints in 2021, 1,790 in 2020 and 3,416 in 2019. .

It was responding to a question raised in the Lok Sabha on action against misleading advertisements on television channels.

All commercials shown on private satellite television channels are regulated under the Advertising Code prescribed by the Cable Television Networks Rules 1994.

The Ministry of Information and Broadcasting issues notices to broadcasters from time to time to ensure compliance with the Advertising Code, Thakur said in a written response.

The Department of Consumer Affairs launched the GAMA portal in 2015 where consumers can file complaints about misleading advertisements.

The minister said a Central Consumer Protection Authority (CCPA) was set up under the Consumer Protection Act 2019 on July 24, 2020 which inter alia reviews misleading advertisements either suo-motu or on central government complaint.


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