2022 Grammys slammed for mislabeling Virgil Abloh during tribute

Another award show, another misstep.

During the 2022 Grammys In Memoriam tribute dedicated to artists who have passed away over the past year, the Louis Vuitton artistic director and CEO of Off-White Virgil Abloh—who died of cancer in 2021 aged 41 – was called a “hip hop fashion designer”. Backlash from viewers quickly followed on Twitter.

“Virgil Abloh was the goddamn artistic director of Louis Vuitton menswear and founded a full fledged fashion house in Milan,” said the Look at the throne podcast job. “I get them to try to tie it to the music somehow to ‘explain’ inclusion to ignorant people. But respect is more important than caring for an ignorant person.”

Although Abloh has worked with hip hop artists such as Kanye West, critics of the “Hip Hop Fashion Designer” designation noted that it did not sum up her career. In addition to Louis Vuitton and Italian luxury label Off-White, Abloh has worked with Fendi and Nike, and created the Grammy-nominated packaging for Kanye’s 2012 edition. Look at the throne album.


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